Florence Identity

Florence does not need any introduction. The city is a star, known as the cradle of the Renaissance. Everywhere in the world, from Asia to America, from Europe to the Far East, everybody knows the word Florence. The history of the city, its art and its identity is contained and represented by its sole name, Florence. And it is the name that gives the shape to the logo and the brand.

 

Two proposals were given: one inspired by a symbol of the city, the dome of the cathedral of Florence, Santa Maria del Fiore; and the second one, inspired by a simple geometry, a square cuboid.