A drop of water

The UNRIC (United Nation Regional Information Center) organized an international design competition “Drop by Drop: the Future we want”, the European Newspaper Ad Competition. An initiative for designers who can inspire people to arise awareness about the importance of water. 

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As an advertisement for a newspaper, the design is using a comic style. Do we care about water? Following this idea, water becomes something alive, a kind of pet with personality and thoughts and which we need to take care of. Developing this concept, our house is like a luna park where the little character has fun while we are taking care of it.