Obebé

Branding, packaging & product design, Hong Kong, 2017

Bremed Obebé asked to design a logo for a new line of products, a baby’s first hand and footprint set. Little Steps was chosen as a name for the new lines among several different proposals. 

The logo: a stylized cute baby cartoon is the protagonist at the center of the title of the new line. A foot highlights in light blue colour, enhancing the product, a kit to take foot and hand prints of the new born.  

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The packaging: the arrival of a new life is linked with a beautiful candid white stork, bringing the baby folded in drapery. The package represents the folded drapery kept together by a wide strip where the logo of the brand and instructions of the product are displayed.  

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Style and color: the package is the sky and the colour reflects its clean atmosphere: light-blue and white. The style is simple and clear, which gives a feeling of tranquility. Inside, the blue light gives space to a warm yellow. Here the concept is revealed, the stork is bringing the baby.