Like Marco Polo, another Venetian who shared with the West the beauty he discovered in his travels to Asia, Orietta aims to do the same with Orietta Martin Gioielli, a jewellery which fuses Chinese tastes with Italian heritage, design and style. Her pieces incorporate a new copper-thread material with similar touch, feel and beauty of silk, the yarn which originally gave name to the route traveled by Marco Polo centuries ago, the Silk Road. 

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Orietta Martin Gioielli needed a way to communicate its aesthetic roots, the fusion between east and west and a new identity icon for each collection to a widespread and varied customer base.

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A comprehensive brand book was developed assembling a visual and verbal narrative. A mix of photos and hand-drawn watercolor images work together to communicate the essence, the history and the quality of OMG brand.